Ask in plain words, the way you would ask a colleague who has your Search Console open. Each message costs one credit, however much work it takes to answer.
What it can do
The assistant chooses its approach from your question. These are the kinds of work it does:
| Area | What you get |
|---|---|
| Performance Analysis | Where the site stands today, and the quickest wins available. |
| Indexation and Coverage | What Google has actually crawled and indexed, and why the rest is missing. |
| SEO Strategy | A phased roadmap: quick wins, medium term, and what to leave alone. |
| On-Page Optimisation | What to change on one page: title, headings, structure, internal links. |
| Internal Linking | Which existing pages should link to a target page, and with what anchor. |
| Competitor Analysis | Who is ahead, why, and which of it is actually reachable. |
| Keyword Research | What to target next, checked against what the site already ranks for. |
| Content Writing | A full article on a topic worth ranking for, checked against what the site already has. |
| Comparison Pages | An alternatives or versus page that only says what each product's own website says. |
| Content Rework | A better version of a page that already ranks, keeping every query it earns today. |
| AI Search Visibility | Whether AI assistants that search the web name and cite the site, and what they cite instead. |
Getting a better answer
- Name the page by its full address, such as https://example.com/blog/guide. A page's title can match several pages; its address matches one.
- Ask for one thing at a time. "Why did clicks drop on my pricing page?" gets a sharper answer than a question about the whole site.
- Say what you can do about it. "I have two hours this week" changes which opportunities are worth your time.
- Follow up. The conversation is kept, so you can ask it to go deeper on one row of a table.
Rating answers
Use the buttons under an answer to say whether it helped. Ratings are how we find out which kinds of question the assistant answers badly.
Articles cost more
Writing an article costs 10 credits, and only if it passes its checks. See Getting an article written.